Appirio's business model is based on the apparently paradoxical combination of competition and collaboration.
"One main question for businesses will be: How can we be sure we're not giving away our crown jewels when we put this kind of work out to tender?
Developers compete for the work, but their efforts are peer-reviewed.
"Our IT pros community now helps companies design and test their products - we've become their first destination when they want to go to market."."There is a growing market in managing this process and ensuring quality.".But he believes all these objections can be overcome if companies are sufficiently open and progressive in their culture.Jay Hallberg, the company's co-founder and chief operating officer, says: "This is the largest living, breathing database on the planet.'Giving away the crown jewels the phenomenon of large, distributed groups coming up with better answers than individuals working on the same problem was explored in James Surowiecki's 2004 book The Wisdom of Crowds: Why the Many Are Smarter Than the Few.There is a risk of the developers getting nothing, but others can look at your work and you may get other offers on the back of itNarinder Singh, Appirio co-founder.There is still this sense of empire in the IT community, with IT chiefs wanting to retain control of all aspects of their business processesDave Coplin, Microsoft UK "There is a risk of the developers getting nothing Mr Singh admits, "but others can look.Two heads are better than one, they say.Image copyright Getty Images Image caption Assimilate: Tapping into the collective to achieve perfection, though crowdsourcing uses different methods from the Borg in Star Trek.The Achilles heel at the moment is that you don't know the quality of work you're gettingRob Bryant, Deloitte.That's how many designers and programmers you have on tap when you use a crowdsourcing service such as Appirio.Well, how about 600,000?
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Microtasking, crowdFlower, whose clients include large companies such as eBay, Autodesk and Unilever, specialises in microtasking - dividing up large, complex data projects into manageable units of work, that can then be farmed out to its five million-strong global army of workers.It offers the platform to allow companies to do this directly, as well as a managed service.Appirio, which raised 60m in venture capital funding from General Atlantic and Sequoia, has clients ranging from large media companies, such as Comcast, to old-school manufacturers such as Otis Elevator and Cessna, the light aircraft maker."If most of the coding or inputting is fairly basic, the job can be split up into lots of smaller packages and put out to tender on a crowdsourcing website.When US space agency Nasa needed to develop a mobile application to help astronauts track videoslots com cas their food intake while on International Space Station (ISS) missions, it threw the challenge out to Appirio's army of developers, in the belief that a problem shared is a problem.But it also offers "Spicepanels" and "Made in Spiceworks" services, through which companies can crowdsource an entire product development process from concept to implementation.'Living, breathing database while the web has long facilitated online marketplaces - Elance, for example - where professionals can tout for publicly advertised work, these are morphing into more sophisticated service providers in their own right, drakewing deposit istiyor mu thanks to the growing trend towards crowdsourcing.Nasa wanted an app that could help astronauts combat the bone density and muscle loss associated with working for long periods in microgravity, by making it easier for them to record what they eat.The advent of high-speed broadband and cloud-based computing has made this process much easier to manage, and a number of crowdsourcing agencies have sprung up to exploit the trend.But there is a natural scepticism about the concept, says Dave Coplin, chief envisioning officer for Microsoft.Spiceworks, for instance, is a social network.5 million IT professionals around the world that offers free tools to help them do their jobs and a place to share experiences and expertise.About 7,000 developers contributed to the app in some shape or form, says Mr Singh, with the winners of each stage earning up to 1,800 (1,300 plus a reliability bonus of a few hundred dollars on top."I think there is a definite trend towards microtasking says Microsoft's Dave Coplin.Welcome to the crowd in the cloud.Image copyright nasa Image caption Nasa wanted a mobile application to help astronauts track their food intake while on the ISS.
But the Achilles heel at the moment is that you don't know the quality of work you're getting.
"A number of the platforms have recognised this and have introduced quality control as part of the service.".